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environment

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be seen to be green

Factors, such as recyclability, compostability, lightweighting, reusability and
material choice not only help the environment, but often to save money too.

However, the picture is not as clear as it is usually painted.

There are many materials suppliers peddling quick-fix “snake oil” solutions, which can be very appealing to consumers and manufacturers alike, but are often no more environmentally friendly than the materials they replace and sometimes are a good deal worse.

A pack’s environmental profile is not only determined by the “sustainability” of its materials, its recyclability or its compostability. It can be affected by several other factors, including weight, size, place and method of manufacture, even shape.

We routinely consider environmental criteria, which would not occur to many designers, such as the amount of material (and money) saved simply by making packs stack instead of using a divider between layers, or avoiding the use of tinted PET for bottles, because it ultimately affects the clarity of recycled PET for very little gain.

We have written a book on the subject as a guide for designers and specifiers,which is also essential reading for anyone interested in packaging (well, we would say that!). Our aim is to produce imaginative designs genuinely less damaging to the environment.

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