we design engaging pack structures
that build better brands
a.m. associates have been designing ground-breaking pack structures for 25 years. We work in all packaging sectors, including food, beauty, automotive, toys, electronics and FMCG, giving us the experience and confidence to push boundaries and look for creative environmentally friendly solutions.
"My ethos has always been Less is More. Less material equals less waste & less cost"
Laurel has worked with many of the leading brands in the world, offering a wealth of experience in bringing products to life and increasing sales. Keen to spread the word, Laurel also speaks about packaging design and the environment at universities and events.
"An environmental approach should be the core of any design project, rather than a box to tick."
Stephen strongly believes in the power of structural branding, and is always driven to innovate, reinterpret and reinvent. He understands the power of great packaging and believes that shape, feel and functionality are as important in defining a product as its logo.
Both Laurel and Stephen trained in Product Design at Kingston University and between them worked for agencies such as Conran Associates, Newell and Sorrell, Interbrand, Mothercare, Pentagram, Lippa Pearce and Minale Tattersfield before setting up a.m. associates in 1992.