we design engaging pack structures

that build better brands

a.m. associates is a leading edge structural packaging design agency that focuses on real world environmental solutions to complex design briefs. Our clients include many of the leading brands in the world. We work in all packaging sectors, including food, beauty, automotive, toys, electronics and FMCG, giving us the experience and confidence to push boundaries and look for creative environmentally friendly solutions.

Creative Director, Laurel Miller

Packaging is a powerful brand tool and a great facilitator. I believe that great packaging needs to talk to the consumer and be cost effective, sustainable, innovative and intelligent.

In recent years I have been focusing on environmental research and development projects, finding solutions to designing packaging and materials that are kinder to the environment. To spread the word, I run masterclasses in Packaging Design and Environmental Packaging and participate in seminars for conferences and businesses.

After graduating in Furniture and Product design from Kingston Polytechnic, in 1982 I gained my initial experience working with leading design consultancies such as Conran Associates, Roberts Weaver, Priestman Associates, Newell and Sorrell, Interbrand and Addison. I have spoken at events such as Prop2pac 2011, The Fine Food Fair 2007 and the Zero Waste Conference in Vancouver 2013. As well as this, I have taught Product and Packaging Design at The Royal College of Art, Imperial College, The University of Sussex, Kingston University, Hertfordshire University, and the University of the Creative Arts in Farnham and Rochester.

I have worked in all sectors of packaging from food to DIY goods, cosmetics, toiletries and household products. Every project has meant first hand involvement with packaging technology, machinery and materials. Each brief has new and varied challenges and our design solutions are always cost effective, practical and innovative.


Design Director, Stephen Aldridge

As well as designing structural packaging directly for manufacturers and retailers, I work closely with many of the UK’s leading branding agencies to help realise their creative packaging briefs.

Environmental and sustainability issues are high on my agenda. Our collaboration with the design panels of EcoMind and Design and Innovation for Business Sustainability was particularly rewarding, allowing me to help many local start-ups and SME’s design more sustainable packaging. I also specialise in environmental packaging audits, which I have carried out for John Lewis, B&Q and Liz Earle. These audits streamline the clients' current packaging offer, allowing them to reduce materials, costs and packaging waste over all their product lines.


Having graduated in Product Design from Kingston Polytechnic in 1983 I joined Minale Tattersfield and Partners, where I was a Senior Designer in the product and structural packaging department. I worked with clients such as BP, National Westminster Bank, San Pellegrino, Perugina, Roche, Sammontana, House of Fraser, United Distillers, Cubic Metre, Rimini Airport and BAA. 

I have worked on point-of-sale, retail display, interiors and furniture as well as products and packaging. My graphic related 3D background, combined with a genuine interest in materials and processes, gives me the tools to innovate freely within a strong framework of practicality.


Laurel and Stephen have won packaging awards including Design Effectiveness Award 2015 alongside Pentagram, Design Effectiveness Award 2000, Clio Award 1995 and a special commendation for structural packaging in the Design Week Awards 2003. Their definitive book 'Why Shrink Wrap a Cucumber: The Complete Guide to Environmental Packaging' was published by Laurence King in 2012. Designed for all those in the packaging industry, including designers and retailers, as they guide the reader through the complex maze of environmental packaging to encourage best practice.