why shrink wrap a cucumber?
Having gained all this experience in designing environmentally friendly packaging we want to help others adopt a more responsible approach to packaging, so we have written a book called "why shrink wrap a cucumber?". This is a handbook for designers and specifiers explaining many of the issues surrounding sustainable packaging and making practical suggestions about how to go about designing greener packaging whilst staying creative. We look at the design process, Greenwash, consumer perception, the Waste Hierarchy, new materials and pack types, with several case studies illustrating some of the many approaches to environmentally friendly pack design.
We aim to show that it is quite possible to design responsibly without sacrificing, innovation, creativity and flair.