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Tech upstarts Triggertrap have dubbed our new line of camera accessory packs “packaging porn”. The packaging is for a range of cables, which allow you to get some brilliant photographic effects simply by hooking up your smart phone to your DSLR camera. It had to work pretty hard... be hangable, freestanding, robust for posting, easy-opening and recyclable, not to mention uber cool. So we came up with a branded lightweight pulp carton inside a graphic outer wrap, featuring an easy-open rip-strip. The pulp carton is reusable, making it easy to store (and find) the cables. Then when you want to throw the packaging away it all goes in with the recycling.